Welcome to the course -- we're excited you're here! symphonic thinking ability which is big picture thinking, pattern recognition, multi-ness, multi-discipline, multi-cultural, multi-lingual, a sense of breadth. It's a term that is somewhat controversial. By using design thinking, you make decisions based on what customers really want instead of relying only on historical data or making risky bets based on instinct … And that is why we all need design thinking. Encourages innovative thinking and creative problem solving. And, and, when you can't make, when you can't. We're so impatient to get to creating new stuff. And that is why we all need design thinking. And what I want to do is just ask for equal time to tell a different version of the story of innovation and where it comes from. By looking at the case history of The Good Kitchen, a Denmark program for providing meals for the elderly, we will explore how the mindset and practice of the innovation team that partnered with innovation consultant Hatch & Bloom enabled them to achieve innovation and growth. The concepts that wow, the ones that pass the first test, are good candidates for turning into experiments to be conducted with actual users. It's important to keep in mind some of the principles behind this learning in action stage. And it's important to have time within, within your process just to take a step back and look at. It's too much to say that it's the answer to every problem. And there you have it. Â© 2020 Coursera Inc. All rights reserved. The course examines the empathize and define stages of design thinking, and it also looks at some case studies. So, by integrating design thinking into management, into leadership. This is a view of the creative process that was offered by an employee of Apple a few years back, and it is one of my favorites. Strategic Thinking, Design Thinking, Innovation Management, Design Management, Innovation. And that's not it. So finally we're ready to learn from the real world by asking our fourth question. Design Thinking is an iterative process in which we seek to understand the user, challenge assumptions, and redefine problems in an attempt to identify alternative strategies and solutions that might not be instantly apparent with our initial level of understanding. supports HTML5 video. The other one is reaching robust. The set of resources on this page offer experiences and lessons you can run with your students. My most recent book, Solving Problems with Design Thinking, co-authored with Andrew King and Kevin Bennett, is a story book. Very well explained with lots of practical examples - would highly recommend this course to anyone looking at getting an initial understanding of design thinking and how it can be applied practically. And believing the Moses myth undermines managers' confidence in their own abilities. One of our GMs in the AsiaPac region, actually took his top 40 leaders through a breakthrough thinking process, understanding how do we allow new ideas to, to become a part of the challenges around what we work. Keeping in mind that we want to start this part of the process by focusing on possibilities. Very well explained with lots of practical examples - would highly recommend this course to anyone looking at getting an initial understanding of design thinking and how it can be applied practically. It leads to dramatic improvements in innovation. In order to do this, we need to transform the concepts into something a potential customer can interact with, a prototype. There's another category, a problem called mysteries. We can use these powerpoint reports and these charts and these you know? Fail early to succeed sooner and test for key tradeoffs and assumptions early on. As we whittle the field of concepts to a manageable number, we're looking for those that hit the sweet spot. If that is our, what we're after it, we're leading down the wrong path. The how we work. As we begin to create new ideas about how to serve them. So I'm a strategy professor at the Darden School fo Business at the University of Virginia. And how we work. so my own education is in business. There has to be time for reflection and disagreement, and these are these are core to great new big ideas. It's a matter of understanding the vocabulary, and having the syntax, and, and understanding how the language works, and being able to express yourself in that language. Maybe that's why my passion is demystifying design for business people like myself. Iterating our way until we feel confident about the value of our new idea and are ready to scale it. There is no level of data disclosure that will actually solve the problem. This Design Thinking Course lets you master the concepts of design thinking—a powerful problem-solving process that involves a deep understanding of customer needs. As defined by Google, the core principles of design thinking are “the 3 Es”: empathy, or understanding your users’ needs, feelings, and motivations; expansive thinking, or brainstorming multiple and ambitious (or “10X”) problem solving … And that can involve not giving people literal questions and watching from behind a two-way mirror to see how they respond, but actually going into they're homes and seeing. for incremental improvements. We'll meet one of those organizations the Good Kitchen later on in this session. In this class, we are going to respectively disagree with that story and tell a different one. Not demographics or segmentation schemes. “Design thinking is a human-centered approach to innovation that draws from the designer’s toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success.”. All those things together sort of form a rubric of what design thinking is about. In this view, the tangled mess morphs, into a systematic series of questions. supports HTML5 video. And they find it hard to focus on immersing themselves to the here and now. It is more kin, I think in some ways to a, a literacy in a way. >> How does design thinking fit with traditional strategy, in organizations today? We're always looking for the set of rules and techniques and steps we can follow. And so what they did was they worked those challenges, which typically aren't a part of traditional, idea generation, traditional brainstorming. So this is in, in, in his example he said, you know, Goofy videos. Design thinking is a powerful process of problem solving that begins with understanding unmet customer needs. >> I think one of the more interesting examples is in a giant company like Proctor and Gamble, which I think has done some really, really interesting things. If the whole of business traditionally was about design thinking, then there would be a whole new movement about analytical thinking or quantitative analysis. And then in concept development we're going to take those individual ideas and combine them, just the way kids do with Lego's, into all kinds of different cool creations. I started out my business career originally as a cost accountant, and then became a strategy consultant with the Boston Consulting Group. This postgraduate course is divided into 5 modules, the fourth being the development of a Final Research Project to end the course. I'm Jeanne Liedtka and I am looking forward to exploring the topic of design thinking and how we can use it to accelerate innovation and growth in our organizations, and maybe even in our lives. Focusing on what is helps us to specify what a great solution will look like without telling us the solution itself. By the end of this module, you'll have a better understanding of what we mean by design thinking, when to use it, and how to use the Visualization tool. What if anything were possible? Too often in the corporate world, there's the belief that you know? one is a very impoverished learning. Let's learn some more about design thinking from some experts on the subject by viewing the video, what is design thinking. It’s a human-centered design process that approaches problem-solving with understanding the user needs. >> Inefficiency and ambiguity are both conditions of the design process. I mean, that's really where great ideas come from. Design thinking has a human-centered core. Design thinking is a problem-solving framework that is transforming fields from entertainment to international development.
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